2021 Brand Alliance
Welcome to the Diabadass Outdoor Initiative
2021 is digital. Luckily, we have three years of storytelling to share.
10,000 miles by bicycle. Hiking across international borders. Celebrating New Years in India. We have a digital archive of content, as well as active stories, that will inspire your audiences from the comfort of home.
Contributing to a collective marketing campaign for 2021 amplifies the strength that each brand brings to the table. Brands x Better, pioneered by Nate Checketts at Rhone activewear, is already a coalition of 140 members proving this is the business model network for our times.
In essence, we’re becoming a bigger company by aligning our sponsors together.
Diabadass Outdoor Initiative
The Diabadass Outdoor Initiative (DOI) sets a goal of finding 10 sponsors in the outdoor and wellness space to contribute towards a total annual marketing budget of $85,000 with tiered options available: $30,000; $10,000; $5,000.
Your contributions in 2021 can be tax-deductible. Diabadass Education is a Public Benefit Corporation that receives non-profit status as a project under Social Good Fund located in Richmond, CA. Payments can be broken into monthly segments, split between the project start and final delivery, or in one lump sum.
Scroll down to review our proposed content timeline for 2021 and see how it all comes together.
Your team and I can go over any details, as many times as needed:
Video example of my work
Bangalore Mornings | 50-Year Earth Day Film
5,925 views, 142 comments, 400 “likes”
A GLIMPSE INTO OUR PROPOSED CONTENT CALENDAR*
See how major quarterly films and events are supported by sponsored Youtube videos, partner blog posts, and social media takeovers
Videos in italics are draft ideas. Sponsors will finalize any content produced.
Q1 - Miles of Portraits: Southwest released on Youtube/erikdouds (currently sponsored by PEARL iZUMi, Revo, Aspire Eyewear, REBBL, Biolite)
Winter Bike Rides: What To Wear 2021 (YouTube + blog post) (Sponsored by PEARL iZUMi x Ortlieb Waterproof x Revo)
Outfit for Anywhere In The World (Youtube + blog post) (Sponsored by Rhone x PEARL iZUMi x Revo/Aspire Eyewear)
Blog post: Meet The Filmmaker Who Records Everything While Touring the World (Sponsored by OneDrop)
Welcome To The Wahoo Family: my first cycling GPS (YouTube) (Sponsored by Competitive Cyclist)
IGTV: Q&A with Adventure Filmmaker Erik Douds (ft on Rhone)
Port Jervis, New York | $50 Bike Tour (sponsored by Rad Power Bikes)
Q2 - Miles of Portraits: India released on Youtube/erikdouds (currently sponsored by PEARL iZUMi, Revo, Aspire Eyewear)
Surviving India’s Roads | 5 Safety Tips for International Bike Tours (Youtube + blog post) (Sponsored by PEARL iZUMi with media partnership by Adventure Cycling)
Blog Post: Waiting Out the Pandemic in India, with limited supplies (posted on Beyond Type 1 to amplify MOP: India)
Q&A about bike touring India with Erik Douds (ft on PEARL iZUMi Instagram)
Diabetes Gear I Bring Around The World (Always) (Youtube) (Sponsored by OneDrop x Ortlieb waterproof)
Central Park, New York City | $50 Bike Tour (Youtube) (Sponsored by Rad Power Bikes)
287,640 views on this Youtube update from Bangalore, India.
Q3 - The Golden Staircase (Youtube / short film), a partnership with Connected in Motion about hiking between the U.S. and British Columbia with 20+ type 1 diabetics
Blog post: Q&A about Hiking British Columbia with Adventure Filmmaker Erik Douds (posted on Revo.com)
Going on a hike? Grab these layers (Youtube + blog post) (Sponsored by Arc’teryx SoHo x Rhone)
How to treat low blood sugars in bear country (Youtube + blog post) (Sponsored by Untapped Maple with media partners Beyond Type 1 x Connected in Motion)
Pittsburgh, Pennsylvania | $50 Bike Tour (Sponsored by Rad Power Bikes)
Q4 - Diabadass Film Festival, end of year festival celebrating video work for diabetes advocacy + differently-abled creatives
Our First Film Challenge: 90 seconds about…(Youtube) (Sponsored by the Diabadass Outdoor Initiative)
5 Diabadass Filmmakers You Should Follow (Youtube) (Sponsored by OneDrop with media partnership by American Diabetes Association)
My 3 “Go Bags” to stop forgetting IMPORTANT STUFF (Youtube) (Sponsored by Myabetic x Ortlieb Waterproof)
When I almost died getting lost in the woods (Youtube) (Sponsored by Untapped)
Chicago, Illinois | $50 Bike Tour (Sponsored by Rad Power Bikes)
*subject to changes
Cover photo of Adventure Cyclist magazine distributed in print to 95,000+ cycling members with a median income of $81,500 with 82% planning a cycling vacation each year (pre-covid): read the full Adventure Cyclist member overview
Brands featured to print readers: Revo sunglasses, Arkel handlebar bag, Ortlieb waterproof panniers, PEARL iZUMi bike shorts and shoes, REI Novara bicycle
GROWING DIGITAL AUDIENCES
YouTube, world’s second largest search engine
469,927 Views
27,000 Hours of Watch Time
6.3M Impressions*
Stats from Erik Douds Youtube Channel for 2020
Photos worth printing
Erik’s photography has appeared as cover photos and in print ads for brands like PEARL iZUMi in Outside Magazine and featured stories in industry magazines like Adventure Cyclist with a combined reach of 3.4MM readers with an average median income over $81,500.
SOLD OUT BIKES
We’re already on trend. According to Bloomberg, LA alone saw a 93% increase in cycling. Our series like the $50 Bike Tour cater to new audiences while leveraging new partnerships with online retail brands like Competitive Cyclist.
